Ordering flash drives with custom logos made me feel like an office manager getting gifts ready for a company picnic. (A little thrill). Loading each one with all my friends music, videos, photos, and art made me feel like my mom piecing a new photo album together. (Big thrill).
These flash drives are meant to act as practical and reliable archives for the music and digital art represented by this label.
I'm thinking about Henry Rollins going to Tehran with terabytes of American music. I'm thinking about entire artist discographies disappearing from online platforms for personal, political, and financial reasons unrelated to the listener. I am imagining someone in Long Beach clearing out a junk drawer in 20 years and finding this bright little cube, connecting it to a new computer, hearing, and having ownership of 6 albums worth of music - completely intact.
Outsider art has a knack for getting lost and destroyed, so we're jamming everything we can into these sturdy boxes and scattering them around, hoping they can be found over and over.
Big love,
MQR